Bruce Musick, Group Chief Executive Officer, is the founder of Vanguard Hotels Pte Ltd and has served as its CEO since the beginning. He is a 31-year veteran of the USA, European and Asian hospitality industry, which includes the past 21 years in Asia. Mr. Musick has held a range of senior positions for both private and public companies ranging from marketing, operations, distribution, new product development, financial management and executive management. He has lived and worked in most of the key markets targeted by Vanguard Hotels including Malaysia, Philippines and Indonesia. Mr. Musick also served as founder and CEO of the ancillary income division of AirAsia Berhad; the pioneer in low cost travel in Southeast Asia. Mr. Musick is a frequent speaker at leading hospitality events across Asia.