Roxas Group forms joint venture, enters Go Hotels franchise business with Singapore Group04 December 2013
(From left) Santiago R. Elizalde, senior vice president of Roxaco Land Corp; Pedro E. Roxas, chairman and CEO of Roxaco Land Frederick D. Go, president of Robinsons Land Corp (RLC) Bruce Musick, Group CEO of Vanguard Hotels Pte Ltd; and Elizabeth D.
By: Angela M. Montealegre, Philippines Business News
December 3, 2013 6:25 PM
MANILA – Robinsons Land Corp (RLC) is expanding its value hotel chain through a franchising deal with a Singapore-based firm and the Roxas group.
In a statement, the Gokongwei-led property developer said the joint venture between Vanguard Hotels Pte. Ltd. and Roxaco Land Corp will build at least five Go Hotels over next two years in key strategic locations.
Vanguard and Roxaco Land recently inked a joint venture agreement, which was witnessed by RLC president Frederick D. Go. Roxaco Land is the property development arm of listed Roxas & Co Inc (RCI).
"Go Hotels is ramping up its expansion program as plans are underway for Robinsons Land to expand the brand all over the Philippines to respond to the national demand for quality accommodations at better prices," RLC said.
Vanguard Hotels, which is investing in new hotel brands in Southeast Asia, has a multiple-unit licensing agreement with RLC to own and operate up to 20 Go Hotels in the Philippines. The Singapore-based firm counts an upcoming 169-room hotel in North Edsa and a 199-room hotel in Paranaque – operating under the Go Hotel brand – as its initial investments in the Philippines, with sites in Malate, Cubao and Pasig on the horizon.
RCI, the holding company of the Roxas Group, recently raised P2.47 billion from the sale of its 31 percent stake in listed sugar producer Roxas Holdings Inc to a unit of Hong Kong-based First Pacific Co Ltd. The Roxas group had said the funds would finance the development of projects in the fast-growing hotel and tourism segment.
Under the Go Hotel business model, the franchisee will build and operate the facility, while RLC will provide the brand, system and online booking system, Go said in a previous interview. The online booking system of Go Hotels is similar to affiliate Cebu Pacific, where the rates get lower the earlier the guests make their reservations.
Go Hotels has six branches, offering a total of more than 700 rooms, in strategic cities across the country: Mandaluyong, Tacloban, Dumaguete, Bacolod, Puerto Princesa and Otis-Manila. Gokongwei-owned RLC is bringing its Go Hotel to markets throughout the Philippines.
Pure Projects has nominated Mike Armstrong to undertake the initial project manager’s role in the Philippines supported by Peter Coney. This engagement is targeted to commence end of January 2013. Malaysian and Indonesian projects will be overseen from the Pure Projects Singapore office.
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